User feedback and its processing in permanent and special exhibitions
The exhibition office MACHEN (project partner nextmuseum.io) asks itself the question “What could something like ‘live-curating’ look like?” and wants to improve the exhibition experience through this innovative approach:
The digital age has long ago established a system of participation in which content is oriented to the behaviour of the internet user – in real time.
We understand the Internet as a permanent A/B test in which every click, every like, every action of the user provides information about his preferences: Trump or Clinton, Pepsi or Cola, Warhol or Basquiat and so on. With our digital ego, we are thus constantly creating – intentionally or unintentionally – data points, which the algorithms of social networks such as Facebook or YouTube use to learn and organize their content.
This strategy is no longer limited to social media, just think of the media industry (“you might be interested in that…”), or trade (“other customers also bought…”). The question remains: What can we museum makers learn from this? Will it be: “Visitors who liked this exhibit were also interested in…”?
Where can “data points” be created before, during and after exhibition visits?
Thesis: On the basis of analogue and digital concepts that allow us to learn more about our visitors, the exhibition gains in quality.
Which forms of organisation and working methods help us to incorporate what we have learned into our exhibitions in a timely manner?
Proposition: Innovation arises where controversy is lived: Breaking the rules with traditional museum processes is an opportunity.
Within the framework of nextmuseum.io, experimental approaches will be developed that enable visitors to actively intervene in the exhibitions and thus disrupt the curation process.