Scott Kelly & Ben Polkinghorne
Digital print on Giclée Hahnemühle Photo Rag, 841 x 594 mm
When we want to see something – anything – we turn to Google Images.
How do they cope with the avalanche of searches? With an efficient technique called ‘lazy loading’. Scroll quickly to see it in action. Blocks of colours, placeholders, represent the dominant colour of each image. Images load when you want to see them, never before.
Interrupting this process allows us to uncover the essence of anything. Seeing a subject stripped back to its automatically assigned colour palette reveals much about our society. Why does God have Earthy, muted tones while the The Future is predominantly blue?
Humanity has always hoped for an oracle to tell us the meaning of things and in particular, what will happen in the future.
Google and the internet goes some way to filling this gap that religion once exclusively filled. But can it tell us what the future will look like?. With ‘Searching for Meaning’, Google’s guess is as good as anyone’s.